The reality of unconscious mental processing leading sometimes to the Aha! moment is increasingly recognized by the scientific community. Research attention is shifting to conducting experiments with an aim to understand more about this effect. A study just published in Thinking & Reasoning (2017) is called “Insightful solutions are correct more often than analytic solutions”. The authors (Salvi, Kounios, Beeman, Bowden, and Bricolo) conducted a variety of puzzles comparing insightful solutions to analytically determined answers. They were able to show that those answers coming into consciousness from unconscious processing were more likely to be correct than answers constructed through conscious reasoning. A timed deadline was imposed on each puzzle which created anxiety among test subjects. A majority of answers tossed out just before the imposed deadline appeared to be either a guess or analytically derived and often wrong. The authors conclude that encouraging insightful solutions to learning and problem solving requires a relaxed atmosphere where the factor of time is not present. The need for incubation time is mentioned in my book on page 56 where an argument is made that formal education is too often run by the clock thus imposing a deadline on thought. As this research report indicates, deadlines short circuit the use of intuitive processes hence sometimes leading to wrong solutions.